Oscar Pistorius - SYSPRO

The opportunities created by SYSPRO's association with Oscar Pistorius present a wide and valuable range of communication avenues. His undenied competitive spirit, South African background and future international, carry major beneficial spin-offs for the company.

This presents a valuable and distinctive opening for the company's communications that will be refreshing, competitive and unique in a market that is saturated with rather bland, look-alike advertising.

Having a new property such as Oscar provides a credible and impactful vehicle to relaunch SYSPRO's distinctive positioning and product benefits.